May 23, 2026
From the stand to the conference hall: a week at the Novi Sad Fair From May 16 to 21, we exhibited at the 93rd Novi Sad International Agricultural Fair, on the Chamber of Commerce of Vojvodina stand. After Dubai, Berlin, and Rimini, being on home ground felt good....
May 21, 2026
From Dubai to Rimini: three fairs, three lessons We spent the start of 2026 on the road. Three trade fairs, three countries, two continents — and one family farm from Kać trying to find its place on the global watermelon map. Gulfood Dubai: first impression, honest...
May 7, 2026
From fair halls — straight to the field After weeks at trade fairs, in suits and carrying other exhibitors’ brochures, we came home. And as Vedrana likes to put it, we’ve come out of the cave, and now we spend the whole day in the field, in the sun. The 2026...
May 15, 2024
– Good afternoon, is this Vedrana? – Yes, it is. – I finally got hold of you. My last ten emails are about your watermelons. People are talking about them on the plane! This was how our conversation with the executive director of the British-Serbian...
Mar 16, 2024
This winter we took the opportunity for professional development, through a two-day training course on the introduction and implementation of new standards in production. The application of these standards will modernize our production and elevate it to a higher...
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